MONTREAL and FORT LAUDERDALE, FL - The inclusion of Bluetooth technology helped to drive popularity – and revenues – for the Singing Machine Mobile Karaoke App over the holidays.
Stingray Digital Group and The Singing Machine Company said Thursday that the number of downloads of the app increased 194% in December 2016 compared to the same period last year, while revenues from the subscription service increased by over 130%. In addition, the Singing Machine Mobile Karaoke App had almost half a million impressions on the Apple App Store, and was ranked as high as #7 in the Music (iPad) section (December 26).
“Karaoke holds a warm place in Stingray’s heart,” said Stingray’s SVP marketing and communications Mathieu Péloquin, in the news release. ”We could not be happier that karaoke fans embrace our products to make special occasions, such as the Holidays, even more special. It is a pleasure to continue our partnership with Singing Machine to bring new karaoke solutions to karaoke fans.”
Free to download, the app includes a selection of complimentary songs to stream on iPhone or iPad. It offers an in-app subscription model that gives access to the entire catalog of more than 13,000 songs for $4.99 US for 48 hours or $9.99 US per month.