GroupM unveils new content group

LOS ANGELES and LONDON - GroupM has launched a new global content investment and rights management company in an effort to meet the ever-growing market demand for new economic models for premium content across the entertainment and media marketplace.Known as Motion Content Group, the new company will invest and partner with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content. It will also consolidate and diversify GroupM’s content investments and operations to-date, as well as utilize GroupM’s and parent WPP’s worldwide network of relationships and content expertise for scale and competitive advantage, reads the...