Groupe V Media offers advertisers new multi-screen ad break

MONTREAL - Groupe V Média is offering advertisers the opportunity to air their campaigns simultaneously on all its platforms, including V, MAX, MusiquePlus and Noovo.ca.The broadcaster said Tuesday that its new multi-screen ad break allows advertisers to position themselves in the heart of its popular 5:00 PM to 7:00 PM program blocks for “cross-platform visibility adapted to the new realities of consumers and businesses.” Viewers of that block tend to be urban, active, young and connected, with a high purchasing power and maturity in terms of consumption, in other words, a highly desirable audience for advertisers, it added."According to an Ispos...