TORONTO – When it comes to favourite TV channels, CTV is the lone Canadian traditional TV brand standing in the way of Netflix as the global streamer continues to gain prominance among Canadian viewers, according to a new study from Toronto’s Solutions Research Group.
The company’s Top TV Brands Wave II report is part of its ongoing syndicated Digital Life Canada research and shows CTV currently retains the top TV brand title on an overall 12+ population basis, now followed by Netflix, Global, CBC and TSN, in that order. Netflix was fourth last year while CBC dropped from second to fourth.
Some TV brands registered significant improvement in ranking year-over-year, including TSN, Sportsnet, History, Food, and NBC.
“It’s notable that both TSN and Sportsnet have climbed up the chart this year, TSN moving up from #8 spot to #5 and Sportsnet moving from #11 to #7, confirming the value and distinctiveness of sports programming,” reads the report.
The report says also that the renewed popularity of Saturday Night Live and new prime time shows propelled NBC to a rank of 6th, up eight spots. Also, HBO, Discovery, CBS and CNN were somewhat less top of mind overall at the end of 2018 compared to the year before.
When it comes to women 18+, Netflix falls to number three behind CTV and Global TV. In fourth to tenth place, in order are CBC, Food Network Canada, HGTV Canada, W Network, NBC, ABC, and History.
However, when the study breaks down the 18-34 year old age group, Netflix is a solid number one, ahead of CTV and followed, in order, by CBC, TSN, HBO, Global, Sportsnet, Food, ABC and NBC.
With Netflix in top spot among favourite TV brands in the 18-49 segment, other streamers in the top 20 are YouTube (16th), Amazon Prime Video (19th) and Crave (20th).
SRG interviewed 1,095 Canadians in December 2018 and compared the rankings from this survey to an identical survey done in late 2017.
For more, go to srgnet.com