Ericsson rebrands broadcast, media services; launches new global advertising solution

STOCKHOLM – Ericsson has renamed its broadcast and media services business as Red Bee Media and has spun it off as an independent business that it fully owns.Headquartered in the UK, Red Bee Media has operations in the U.S., Australia, France, Germany, the Netherlands, Spain, Sweden, the UK and United Arab Emirates. Its services span media management, playout, OTT, access services, content discovery and creative services and sports graphics as well as analysis solutions.Ericsson first entered into the media services business in 2007 and subsequently grew the business both organically and through acquisitions, including Red Bee Media in 2014. More information...