CFO calls it the company’s “biggest deal”
TORONTO – We missed the quick clip of Snoopy during the launch of Apple TV+ yesterday, but the Canadian company which controls the rights to Charles Shultz’ Peanuts gang (along with the late artist’s family and Sony) has confirmed that it will be part of the new Apple TV+ subscription service when it launches this fall.
DHX Media CFO Doug Lamb, speaking at the Scotiabank Telecom, Media and Technology conference Tuesday in Toronto, said that the company is producing a new 26-episode series based on Snoopy in its Vancouver studio, calling it “the biggest deal the company has ever done.”
Lamb also noted that Apple is funding the production as it’s made – which is a bit different from industry norms where carriers or broadcasters usually don’t pay until the project is complete – and that Apple has options to renew for additional series. Initial episodes will be delivered by DHX in the fall with the balance to be delivered over the next couple of years, he added.
In an official statement, DHX CEO Michael Donovan added: “We’re delighted that new Peanuts content is to be part of the impressive lineup of original content that Apple is bringing together for Apple TV+. Having a strong kids’ offering is essential for today’s streaming platforms, and as a legacy brand that families have loved for almost 70 years, Peanuts is an ideal property for entertaining fans both old and new.”