October 17, 2018 1 year 3 days ago

DHX Media’s ‘Polly Pocket’ series licensed to 16 international broadcasters

HALIFAX - DHX Media’s animated children’s series Polly Pocket has been picked up by 16 broadcasters internationally. 

Aimed at kids aged 6-9 and based on the Mattel toy brand, the new Polly Pocket series follows Polly and her friends as they embrace big adventures in a shrunken size, thanks to Polly’s magic locket.

Polly Pocket premiered in Canada in July, on DHX Media’s own Family Channel and Family Jr, and will roll-out globally throughout late 2018 and into 2019. 

Additional broadcasters include: Sony Pictures Television’s Pop channel (U.K.); RTL Telekids (Netherlands); Kidzone TV (Baltics); Lagardère’s Gulli and TiJi (France), Gulli AFRICA (22 African-French speaking countries) and Gulli Girl (Russia); teleTOON+ (Poland); AMC Minimax (Eastern Europe); vtmkzoom (Belgium); Canal Panda (Portugal); Turner (Italy, Middle East, Turkey and Greece); Star Channel (Greece); kidZ (Israel); SABC (South Africa); and Discovery Kids (Latin America).

“Broadcasters around the world are snapping up the new Polly Pocket series because they know it’s based on a proven toy brand from Mattel that girls have loved for decades,” said DHX Media distribution VP Jerry Diaz, in the news release.  “We’re confident Polly fans worldwide will be thrilled to see their favourite miniature toys come to life on screen with this new series, and enjoy some really big adventures with Polly and her best friends.”

Earlier this year, Mattel relaunched Polly Pocket toys, featuring the original micro-scale size and compacts that made Polly a phenomenon in the 1990s.

www.dhxmedia.com