CBC offers all display inventory through programmatic buying

TORONTO - CBC is making all of its digital display advertising inventory available programmatically in order to offer advertisers deep targeting combined with reach and scale.The move makes CBC the first Canadian media publisher to make 100% percent of their display inventory available to private buyers through Index Exchange’s header tag technology. With access to a larger pool of inventory along with real time insights and optimization, marketers will deliver the right message, at the right time to the right audience, reads the news release. “At CBC we’re in a fortunate position where we have an incredibly strong audience at...