Canadian audiophiles embrace music streaming services, podcasts: MTM reports

OTTAWA – While almost a quarter of Anglophones report listening to music streaming services, podcasting continues to grow as a medium for listening to online audio content, says two new reports from Media Technology Monitor (MTM).Podcasting – Don’t Call it a Comeback examines the demographic of English-language podcast listeners as well as the other audio content that they consume.Highlights from the report include:- Once thought to have plateaued, podcasting penetration has grown by more than 50% in the past three years;- Half of podcast listeners use smartphones to listen to podcasts; and- Podcast listeners tend to be bigger users of...