CAB creating new radio marketing and advocacy organization

OTTAWA – The Canadian Association of Broadcasters (CAB) is building a new radio marketing and advocacy bureau designed to help promote the medium to advertisers.The CAB said Monday that its new radio marketing and advocacy organization will commission research and develop presentations focusing on radio’s successes in providing efficient results for advertisers. The job posting for an executive director is available here on the Cartt.ca job board, and the CAB said that it expects to have a team in place by this spring.“The new team will provide information on radio that demonstrates clearly to national, regional, local clients and media...