Blue Ant Media, Canon launch Roam New Roads content platform

TORONTO — Blue Ant Media Solutions is partnering with Canon Canada to launch a new lifestyle content platform specifically targetting Baby Boomers.Integrating web, mobile, broadcast and social media, the Roam New Roads content platform features the aspirational lives and passions of the vibrant 45+ generation, Blue Ant Media said. Content will focus on entrepreneurship, arts and culture, real estate, music, adventure, sports, travel and family, from the perspective of Boomers entering the next chapter of their lives.“Roam New Roads offers a fresh approach to how we speak to Baby Boomers with a content-driven platform offering subject matter that aligns with...