Advertisers, media companies say video ads on all devices is “good for business”: study

NEW YORK – Video advertising decision makers are optimistic about what the majority see as the continuing shift of video viewing across devices, despite lingering challenges surrounding measurement, leadership between digital and traditional media teams, and the best use of technology to recognize the advertising benefits.That was the key finding of Optimism Despite Unresolved Issues About Video Advertising, an independent, commissioned study conducted by Forrester Consulting on behalf of Videology, one of the world's largest video advertising platforms.The survey included 150 advertisers, media companies and agencies across the U.S. and Canada and was designed to explore the hypothesis that the evolving...